Your business is growing fast. You’ve been achieving milestones and it crosses your mind to consider hiring a remote worker to help you manage things. There are actually tell-tale signs that you need an extra pair of hands to work for you, but you just aren’t sure if a remote employee is a good investment.

As a business owner or manager, you know your business better than anyone else and you are the only person who knows what you need. The mere fact that you are reading this article means that there is a high possibility that at the end of this, you will be ready to make your first remote work hire or maybe, add more people to your team of amazing online workers.

But first, you need to check if several signs are already present in your company to help you decide. These signs are not cast in stone and may vary from a company to another. However, do know that a remote employee is really someone who can add value to your business, no matter how small or big you are.

YOU SEE A DECREASE IN YOUR EMPLOYEES’ PRODUCTIVITY.

Are deadlines not being met? Are there piling complaints from customers? Are the numbers of unfinished task outnumbering the number of tasks that need to be done? If the answers are yes, you should consider hiring a remote worker now. According to research led by the University of Cardiff, a remote worker have much higher work ethics compared to those who are physically in offices. This may be because of the fear of looking lazy, or the lack of distracting chatter across the desk. According to the latest figures, more than 1.2 million people in Australia are happier working from home. This translates to more productivity because another study from the University of Kent stated that happy employees are more productive than those who dread going to work everyday.

YOU DO NOT HAVE TIME FOR YOUR CORE BUSINESS NEEDS.

Does it seem like there’s no end to emails, irritating phone calls, one meeting after another and exhausting appointments? As a business owner or manager, you need to attend to all these things so that you can help your thriving business but you see, these mundane tasks can take up so much of your energy and time, making you lose the enthusiasm to do other more important matters for your business, or exhausting yourself to your limits just so you can accomplish everything. A remote worker can help you take that burden off your shoulders and make your life way easier than it is right now. A remote employee can answer all those pending and incoming emails. They will notify you if something important comes up. They can answer phone calls and set appointments too, while you take all the time you need to focus on more important matters like expansions and growth.

YOU ARE STUCK IN FOCUSING ON SURVIVAL VS. GROWTH.

A remote worker will help you thrive and not just survive. Having an extra pair of hands can help your business grow in small and big ways. If you think you need someone to rely on, and someone who will look at your business like it’s their own, you should consider hiring someone from a reputable remote recruitment agency like us. Survival in the business industry is a phase that doesn’t die out, as long as you wish to continue your venture, you should think of ways on how to survive and thrive. A remote worker can help you thrive in many ways.

YOUR OFFICE IS BECOMING TOO CROWDED AND YOU CANNOT AFFORD TO EXPAND.

Growing a business means growing the number of employees too, and an expansion in office space might cost you more so if you’re expanding, you should consider hiring a remote worker who can work across the globe but still help your business grow. A remote employee is a wise investment as this person will do the same work as your local employee while cutting the cost of wages and office rent. It doesn’t matter where you are or where your employee is. What matters is that you both understand each others need and will work hand-in-hand to make business a success.

If you’re convinced that you need a remote worker today, do not forget to fill out our job specification form. It will take no more than five minutes to do so and when you’re done, expect a call back from us so we can discuss what you need for your business.

The ultimate goal of making an online business is to reach to more users. Creating maximum visibility for your website is the key business goal. Web traffic helps take your business, product or service to audiences that are geographically scattered around the world. It also helps in acquiring more users, in generating additional business opportunities and in providing confidence to advertisers to boost their strategies.

Every platform, however, has its dark side. When your online business grows, there is an inevitable possibility that almost half of the web traffic consists of bots. Bot traffic, in simple terms, is the non-human traffic coming to your website from spiders and robots. This traffic deceives marketers into thinking that they have legitimate web users landing on their website but in reality, it is spam, which generally consists of low-quality traffic that will skew your aggregated data.

So how does one even know about the presence of bots in your web traffic? In other words, how can you make sure that your website visitors are humans and not robots?

Brands can identify bot traffic by tracking, monitoring and analyzing the following website metrics:

Traffic Trends
Web traffic usually grows gradually, over a period of time. This growth is dependent on your activities like organic marketing, paid marketing, content quality, etc. Hence if you see a sudden spike in traffic in a day or week, it should automatically ring a bell that it may be non-human traffic. Such traffic skews the usual graph drastically, leading marketers to believe that they actually received heavy traffic to their website.

Bounce Rate
A bot-laden website will exhibit a higher bounce rate. A bounce rate below 50% and between 20-25% is considered acceptable and healthy, depending on the nature of your business. On the same note, there are scenarios where the bounce rates also dip to impractical lows, like 10%, or rise to impractical highs like 95%, which might indicate suspicious bot activities on your website.

Traffic Source
Traffic predominantly comes from three primary varieties of channels or sources -organic, direct and referral. During a bot attack, the influx of traffic will majorly be from direct sources. A healthy and human-driven traffic usually descends from referral and organic sources like social media and search engines, respectively, on which you maximise efforts.

Hits on Pages
These are simple and easy to detect. You can be sure that bots have attacked your website if you see a vast number of hits from a single IP within a very short period of time. These bots will usually flood your website at regular, repeated intervals, which will show an unnatural skew in your usual traffic graph of hits.

Unexpected Geographic Locations
Though visitors coming to your website are geographically scattered, you can still identify bots smartly if your target audience isn’t even remotely close to your business location. If you have customers regularly visiting your website from an ‘x’ location and suddenly there is a wave of customers coming from ‘y’ location, that could be a sign of bot traffic.

There are lots of tools available online to detect and filter such bots and to prevent them from returning to your website. A daily or weekly check-up of your website is advisable to monitor and curb bot traffic.

It has been a really turbulent time for not just Kerala but the entire nation as we grapple to bounce back. The floods really did leave Kerala in an awful condition. The wrath of nature can truly be uncontrollable. But so can be the ever changing trends of the competitive market.

Many brands, in the wake of natural calamities, come up with innovative campaigns. While many consider these as simply PR stunts, they definitely also bring about a string of beneficial effects for the society.

They bring about awareness and also inspire people to rekindle their social responsibility.

Here’s a list of top 5 Campaigns that were a response to an ongoing natural calamity:

1. Dell, Microsoft and HP:

Dell, in partnership with Hewlett Packard and Microsoft, led a relief campaign for the victims of the earthquake and tsunami in Japan. They distributed 250 laptops and with Microsoft’s free mobile connection. They also helped secure a stable Internet connection in Japan.

Other than this, they also urged their employees to contribute by helping the affected Japanese by cleaning their streets and gutters.

Dell also sent bags of supplies and books to the affected children.

2. Budweiser:

The Budweiser campaign does not talk about a particular natural calamity but water scarcity, which is a more chronic issue. They launched a campaign in January 2018 named the Super Bowl Spot.

In order to contribute their bit to the ever growing problem of water scarcity, Budweiser donated millions of water cans for the people of California, Puerto Rico, Texas and Florida.

They campaign featured the song Stand By Me by Skylar Grey and every time people download the song, a portion of the proceeds shall be donated to the Red Cross Society, America.

3. AirBnB

AirBnB launched a temporary Housing Program (Accommodation, a service that they are known for) for the homeless in Haiti.

In order to felicitate this, the company made use of their registered contacts and accommodated the needy and the poor.

While the onset of a natural disaster had put tourism and travel on hold, AirBnb decided to dedicate their operations to a noble cause.

It was also later seen how the affected were actually provided home like environments and not just a place to stay.

4. Duracell

Duracell launched a full proof campaign in order to help the Victims of the Katrina Hurricane.
As part of their relief campaign, they dispatched trucks around the city. The trucks were called Duracell Rapid Responder.

The Truck offered free batteries and charging points for mobile phones and computers.

5. Allstate

Allstate, a big name in Insurance services, is known as one of the biggest names when it comes to campaigns that emerged as a response to the ongoing natural calamity.

Their Campaign, named the Good Hands Team Campaign, came about in 2012 in the wake of Hurricane Isaac.

The Campaign involved massive monetary donations from the Allstate Foundation. They also contributed many food supplies in order to help the hungry victims.

With the tagline, In Good hands, Allstate’s campaign was a way of assuring it to the citizens that their welfare is in Good hands.

Moshi Moshi is a creative ad agency in Bangalore that provides you services in Branding, Corporate Identity and many more services.