Small Advertising Business

Small business advertising is both a science and an art. If one decides to venture in small business advertising, he or she should think like a professional and be in a position to distinguish between potentially successful advertisements and potentially unsuccessful ones. Understanding such concepts is important in ensuring that the advertising business actually makes profit to the owner by incurring lesser expenses. One should develop skills that are essential in creating effective advertisements as well as commercials. It is important to note that public relations is an important aspect of advertising and should therefore be given due consideration when preparing any kind of business advertising feature.

There are a number of factors to consider in order to ensure that the small advertising business is successful. A very important factor is how the message is conveyed. Generally, a good advertising feature conveys just one message. The small business advertising should learn to communicate a particular central message in just three seconds. People do not have that much time to read or listen to a feature for an hour in order to get the message.

Small advertising business is about credibility. Since human nature naturally distrusts advertising, the motive of advertising should be to break loose from this perception. Advertising should make things real, and any claim that the customer or audience perceives to be unrealistic is simply a waste of money – it won’t change the brand’s position in the market. While large businesses may have resources to waste, small businesses are the exact opposite. There is no opportunity to waste any resource, and this has to be reflected in advertising. Therefore, the medium chosen for adverting has to be perfect. All feasible means of advertising have to be tested, but one at a time to know which one has the most lasting effects on the market. Testing the effect of advertising should entail simple procedures such as asking customers how they heard about a given brand or business.

The small business advertising should be easily reachable. Thus, the company should provide its contact through modes such as brochures or business cards. This is a sure way to ensure that anyone thinking about small business advertising knows about the company. There is no better way ensure the success of small business advertising than to have the advertising message driven home. Basically, a good advertising feature targets a particular group. This combined with a clear message is a guarantee to the success of a small business.

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Starting an Advertising Business

Background

An educational background in artistic and or sales/marketing fields is desired but not needed. This business is evolving and the online world adds a new dimension to advertising. No formal licenses or certifications are needed as well, but for extra motivation you may want to check out some of the books in the resources section below, its always good to read what other experts in the field have to say.

Getting Started

In the advertising business,not much money is needed to get started. If you have a computer and have high speed internet access then you already haven enough to begin.
Access to a phone line or cell phone, a fax machine, and a good laser quality printer will also be helpful. The cost of all the equipment and services should be no more than $3000 to start. To get an idea check the resources below for cost estimates

Selecting the type of advertising that is your niche will be important. Although it is less expensive and in the long term more profitable to master internet advertising first, your background and ability may determine that specialty advertising, print or media advertising is where you are best. So even if you have a golden voice for radio, a face made for TV, or the creative design flair for print ads, mastering internet advertising will help you build more business overall.

Target Market

Once you decide the type of advertising it makes it easier to target who your customers are. The reason to start your business using online advertising is you can reach the most targeted customers the fastest using the internet. Potentially every business is your target but your own personal knowledge, interests and expertise will determine what niche you will fill. You will find that your strengths are your foundation, and you build upward.

You will need to continually educate yourself on the current trends regarding Advertising to find ways to adjust your techniques to grow your target market. Becoming more skilled in PPC (Pay Per Click) Advertising, which is the least expensive way to reach, and grow your target market is a good way to stay sharp and profitable. Perry Marshall’s Free Fast-Start Google AdWords 5 day email course is a good way to learn more about PPC without spending a lot.

You will reach many potential clients but your success will be intertwined with theirs. The success they have with your advertising will allow you to build relationships and your business will grow faster through referrals.

The Bottom Line

Most of the time you will make money by either charging your clients based on time, number of items, or just a general overall amount. You won’t be able to charge a lot initially but as you build your business and your relationships, asking your clients to make a bigger investment in the service you provide will be easier. Setting your own financial goals for your business will also determine how much to charge. You determine how much your time is worth based on what you want to earn and then match it with the number of clients you can handle, the time you have, and compare it with your financial goal.

Remember build your relationships = building your income.

Summary and Recommendations

Starting an advertising business is an inexpensive way to generate an income from home. It can be done a few hours a day after work or it can be a full time business, depending on your market, and the type of advertising. We recommend that you start slow, research, and use trial and error to implement an effective internet advertising strategy. This is low cost way to get your feet wet before you outlay a lot of money and energy in reaching more potential clients.

Business Manager – Vital Cog in Business Enterprises

A Business Manager is a professional who is entrusted with the job of managing a business firm or a corporate enterprise or a private enterprise on behalf of a company or individual with the outcome of earning profits and revenues. There are several areas where a Business Manager can use his or her knowledge and expertise to serve – accounting, auditing, budgeting and taxes, data processing and analysis, finance, HR and personnel, marketing and public relations, operations analysis, purchasing and so on. Besides there are also specific technical areas in which a Business Manager can have specialized knowledge and skills like computer programming, e-commerce, law, science etc.

Even small businesses or home businesses sometimes typically have Managers doing multiple roles that focus on the company’s marketability and reach. In such a scenario, the Business Manager shares much of the owner’s duties and responsibilities in running the business successfully and in some cases, earning a share of the profits.

There is no doubt that the role of a Manager is very essential and crucial to a business. As we have seen in the modern era, even artists and private individuals like musicians, dancers, painters, writers, sportspersons etc. have Managers who manager their business affairs, professional commitments and financial matters. Hence, the role of a Manager cannot be taken lightly. In the context of a governmental agency or a military agency, the position of Business Manager would be equivalent to that of an Executive Officer or a Chief of Staff.

Functions or Role

Overseeing the operations in small, large or private enterprises involves many specific functions. Generally, the duties of a Business Manager extend to:

• Developing and implementing budgets
• Fixing business goals and targets
• Hiring, training and evaluating employees
• Supervising and overseeing duties of support staff
• Handling payments and contracts
• Managing business commitments, travel schedules etc.

Qualifications

Most Managers require a basic qualification of a bachelor’s degree in Business Management which has many in-built modules in tandem with the duties listed above. They also need to have excellent communication skills, great inter-personal relations, be adept in promotional and marketing abilities and have contacts with media agencies and networks. In many businesses, salespersons who have worked through the company for many years handling several responsibilities are promoted to Managers levels and entrusted with greater responsibility.

Public profile

In a private enterprise such as a Manager handling the portfolio of an artist or sportsperson, the role of a Business Manager is very much in the public eye. Several past business managers have been caught in financial and personal scandals ranging from negligence of professional commitments to fraudulent practices in financial matters, illegal and unethical management of assets, swindling of revenues etc. which can be a serious setback to professional enterprise.